In the Hideaway case, Google Ads generated 298 leads over one month with an advertising budget of UAH 167 739. The previous month recorded 141 enquiries. The results poster reports an increase of 111% and a cost per qualified lead of UAH 553. For an education business owner, two things matter here: more enquiries and a lower reported lead cost.
I’m Oleksandr Bei, and I’ll examine these figures without promising the same outcome for every project. Hideaway is an educational psychology centre; the case objective was to increase relevant leads for its psychology courses. This is a Google Ads example for services and education: the measured outcome is enquiries, not automatically paid course enrolments.
One-month results: 298 leads and a UAH 167 739 budget
Comparison period: April before the collaboration and May with Bei Agency; the case poster identifies the year as 2026.
Advertising budget for the month with us: UAH 167 739.
Lead count: 141 before the collaboration and 298 with us.
Clicks during the month: 33 145.
Lead cost in the comparison table: UAH 961 before the collaboration and UAH 553 with us. A separate label describes UAH 553 as the cost per qualified lead.
Poster summary: +111% leads with a 42% reduction in cost.
The number of qualified enquiries is not listed separately. There are also no figures for paid courses, revenue or ROAS. I therefore do not describe 298 leads as 298 customers, or calculate profitability from the budget without sales data.
How to interpret +111% and why CPL needs checking
My growth calculation is (298 − 141) ÷ 141 × 100, approximately 111.35%. Rounded to a whole percentage, that is +111%, as shown on the poster. The reduction from UAH 961 to UAH 553 is approximately 42.46%; rounding to a whole percentage gives 42%. These two comparisons are consistent.
However, 167 739 ÷ 298 is approximately UAH 562.88, or UAH 563 rounded. That differs from the UAH 553 shown on the poster. The image alone does not establish why. I therefore present UAH 553 as the source’s reported figure, and UAH 563 as a separate budget-per-lead calculation using the 298 leads. Before making financial decisions, discrepancies like this need checking against the ad account and enquiry records.
What a business owner should check after an enquiry
The case shows growth in enquiries, but the next management question is what happened afterwards. I recommend tracking relevant enquiries, conversations with potential buyers and payments separately. If the team cannot reach someone, or the course does not meet their expectations, a low CPL alone does not solve the sales problem.
The case materials do not detail campaign types, audiences or tests performed. I do not attribute the result specifically to Search or Performance Max. Bei Agency works with Search, Shopping and Performance Max; the format for a new project depends on its objectives. For services and education, an early priority is defining which action counts as a relevant enquiry.
Conclusion: 298 leads are the start of a results discussion
Hideaway recorded 298 leads in one month on a UAH 167 739 budget, approximately 111% above the previous 141. The poster reports CPL falling from UAH 961 to UAH 553. The practical takeaway: assess enquiry volume, quality and costs together, then compare them with payments. That is how to decide whether to scale advertising rather than simply increase clicks.
Want to explore Google Ads for your business? As of 8 October 2026, our first month of setup and management carries no agency labour fee. You pay the advertising budget separately; from the second month, if you choose to continue, management costs $550 per month, including advertising materials and design work. Leave an enquiry so we can discuss objectives, budget and success criteria before starting.
Discuss Google Ads for my business