The magnet_jewelry bracelet store case records 505 leads, 211 sales and 629% ROAS over one month. The advertising account shows $938.93 spent and $1.86 per messaging conversation started. It illustrates why a product business owner should look at enquiries, sales and advertising return together.
I am Oleksandr Bei, and I will examine this result through a simple question: how much does the business pay for an enquiry, and how much for a sale? The figures come from the results poster in our case studies; the introductory poster labels it a 2025 case. Exact dates for that month are not provided, so I do not add them.
Confirmed results: 505 leads and 211 sales
Period: one month, a 2025 case.
Advertising spend: $938.93 in the account; rounded to $938.9 in the poster heading.
Leads: 505; the account screenshot identifies these as messaging conversations started.
Sales: 211, as stated on the case poster.
Cost per messaging conversation started: $1.86 in the account.
ROAS: 629%, as stated on the poster. Qualified leads are not counted separately in the source.
Why $1.86 is not the cost per sale
The account shows the cost of starting a conversation. Someone has messaged the business, but that does not mean they placed an order. I therefore keep the 505 leads and 211 sales as separate measures. Cheap messages alone cannot tell you whether advertising is a profitable way to sell the product.
Calculated from the case: $938.93 / 505 is approximately $1.86 per enquiry. Meanwhile, $938.93 / 211 is approximately $4.45 in advertising spend per recorded sale. Both amounts are rounded to cents. The second figure is our calculation using the poster, rather than a separate CPA metric displayed in the account screenshot.
For your store, the practical takeaway is to connect advertising reports with order records. Track payments, cancellations and returns separately. Their counts are not provided in this case, so the 211 sales do not establish a specific number of delivered orders or final payments received.
629% ROAS: interpreting return without exaggeration
The poster reports 629% ROAS. By definition, this compares revenue attributed to advertising with advertising spend: a ratio of 6.29 to 1. It does not mean a 629% net profit. Assessing profitability also requires product costs, delivery, gifts, fees, returns and the cost of the team's work.
I do not attribute audience settings, a number of tested ads or an attribution method to this case: the sources do not disclose them. Before scaling, an owner should agree on which sales enter the report and over what period. Otherwise, the advertising account and business records may answer different questions.
What to apply to your own product business
Our homepage portfolio includes the “Magnetic bracelet” creative: it shows the product, a price and an invitation to message the store to order. It helps illustrate advertising in this category. However, the creative alone does not prove that it generated all 211 sales: the store's separate results poster supports the reported outcome.
Start with a simple table: spend, enquiries, orders and revenue for the same period. Add actual margin and message response time. A decision to increase the budget can then reflect your product's economics, rather than just a cheap lead. This is a recommendation for your business, not a description of unverified actions in this case.
Conclusion and next step
The case totals are a $938.93 budget, 505 leads, 211 sales and 629% ROAS in one month. The account shows $1.86 per conversation, while our calculation puts advertising spend per sale at approximately $4.45. Understanding the difference helps assess results concretely and keeps messages distinct from sales.
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